Giving Google Fiber customers more of the TV they want — including live sports — with DIRECTV STREAM

We know that Google Fiber customers want more flexibility and control in accessing the streaming content they want. Our goal as customers transition to streaming has always been to help them navigate the different options and find what works best for them, from devices to content providers. This was potentially a major change that could affect the daily habits of our customers, and we wanted to make it as painless as possible. 

One definite pain point was live sports. No matter where they live, people are devoted to their teams (yes, we see you KC Royals and Atlanta Braves fans!) and many want to be able to watch as many games as possible. This requires access to specific regional sports networks (RSNs) in most places, many of which do not have wide streaming distribution availability. 

We want to make it easier for customers to find their team (and other content). Today, I’m excited to announce that we’ve added DIRECTV STREAM to the line-up of streaming options available to existing customers. DIRECTV STREAM features other live TV options, in addition to live sports and On-Demand content and new subscribers receive unlimited cloud DVR. Additionally, as of today, DIRECTV STREAM is currently offering a 5-day free trial to all their new customers. 

Posted by Liz Hsu, Director, Product Strategy