With so many high-speed internet providers out there, it can be tough to know which one is the right fit. The quality of your personal experience usually depends on a few key things. That’s why it’s important to find a provider that understands how internet shapes your daily life and builds their service around your reality.

Here are five factors that set GFiber apart and make us the right choice for your home or business, specifically tailored to your internet needs.

GFiber was built to provide a better internet experience

Internet providers tend to have a bad reputation for hidden fees, poor customer service, and unexpected price hikes. GFiber changes all of that.

Unlike traditional providers that evolved from phone or cable companies and use a lot of the same pricing shenanigans, GFiber reimagines what internet service could be. Every decision we make centers on delivering an experience that's genuinely different—and better—than what you've come to expect from your internet company. From developing breakthrough speeds to rethinking customer support, our approach focuses on building the kind of internet we'd want to use ourselves.

This philosophy drives us to deliver fast, reliable, and competitively priced internet access through cutting-edge technology. We're building infrastructure and service models designed for how you actually live and work today, rather than making incremental improvements on traditional systems.

GFiber products: Designed for your lifestyle 

Your internet service should reflect how you actually use it. Speed claims often focus on download numbers, but real-world performance depends on much more. Our Lifestyle Internet Products are a commitment to symmetrical fiber service so that your upload speeds match your downloads—which is crucial for video calls, cloud backups, sharing content, and working from home.

Third-party data from Ookla shows the difference. Our customers experience upload speeds that are 684% faster than the national average. Beyond raw speed, we maintain latency that's 41% better than typical US-based internet service, creating noticeably more responsive performance whether you’re gaming competitively, joining video meetings, or just browsing.

These improvements come from years of working on network caching and traffic management. Those technical details significantly impact your daily experience. As a team, we focus on these metrics because they show how our network performs under real conditions, not just in ideal testing scenarios.

GFiber brings future-ready internet to life

For years, there's been a frustrating gap in multi-gig internet service. Providers could deliver incredible speeds to your home, but once that signal hit your router, wireless technology couldn't keep pace. You'd have to have Ethernet cables running through your walls to actually use those speeds.

That limitation is now behind us. Our Wi-Fi 7 router represents a genuine technological leap, delivering wireless performance that finally delivers speeds previously only achieved via wired service.This advanced router comes included with our Home 3 Gig and Edge 8 Gig products at no additional charge, even though similar premium mesh systems can cost a small fortune (in some cases up to $1,699).

For the first time, customers can achieve over 3 gigabits per second wirelessly—a breakthrough that makes our service truly future-ready. This investment anticipates the massive growth in AI, immersive video, and other bandwidth-heavy tech that will define how we use the internet in the coming years.

Our award-winning customer service is always here to support you

Customer service has often been a pain point with traditional ISPs. GFiber’s approach starts with building internet that’s reliable enough that you won’t have to worry about your connection. We proudly maintain 99.9% network uptime.* When you do need a hand, our average hold time is just 9 seconds,** and we’re available around the clock.

In addition, GFiber is the most-awarded internet in the US for service that people love. 

• GFiber is the 3x Winner J.D. Power Award #1 in Home Wired Internet Satisfaction in the South.***

• Leading third-party reviewer CNET rated GFiber "Best High-Speed ISP of 2025 (National),” saying, “There's arguably no better multi-gig provider.”****

• GFiber is a 4x PCMag Reader's Choice Award Winner, adding in their 2025 results, “GFiber is the gold standard in US broadband internet service.”*****

• HighSpeedInternet.com rated GFiber as 2024 and 2025's Best Overall internet provider in the US.******