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Wi-Fi 7 isn’t just the next version number. It’s the technological leap forward that finally allows wireless speeds to catch up to hardwired speeds. For the first time ever, customers can pull speeds over 3 gigabits per second (Gbps) over wireless. 

In addition, we had our Wi-Fi 7 hardware custom-built from the ground up to highlight the strengths of our 25G PON network. With ports for hardwired speeds to up to 10 Gbps on the Wi-Fi 7 router and mesh extenders, combined with Multi-Link Operation (MLO), we wanted to make sure GFiber customers have what they need to push the hardware to the absolute limit. 

With the level of technology embedded in its hardware, our premium Wi-Fi 7 mesh system is valued at up to $1,699 and comes included at no extra cost.  

The Highway Evolution: Think of previous Wi-Fi generations (left) like a standard highway where traffic is forced into a single lane, causing congestion. Wi-Fi 7 with Multi-Link Operation (right) acts like a smart traffic controller, opening multiple lanes simultaneously so your data flows freely with ultra-low lag.

Multi-Link Operation—a true information SUPERhighway

But the benefit goes beyond the router. With mesh extenders, Wi-Fi 7 enables wireless speeds up to 3.4 Gbps to more places in the home via MLO. Think of Wi-Fi as a highway, MLO is like a smart traffic controller for your data. Before, Wi-Fi forced a device to choose one lane (or frequency band) at a time. If that lane was congested, the connection lagged. MLO is smarter: it intelligently opens up multiple lanes simultaneously, allowing the router and extenders to send and receive data across multiple bands at the same time. If one frequency gets crowded, data just flows through the others. It turns multi-gig from a localized hotspot into a home-wide reality. This kind of smart, multi-gig coverage should be the standard, not a luxury add-on. 

Wi-Fi 7 comes standard. Not as an add-on. 

Of course, all of these new features are meaningless if the product isn’t accessible to everyday users. That’s why we’re making the Wi-Fi 7 router (and up to two mesh extenders) standard starting at just $100 per month with our Home and Edge products. When GFiber customers opt for a multi-gig experience, we want them to get the absolute most of that experience with our service. 

Fulfilling the promise of the next generation of internet

We set out to build an internet that doesn't just keep up with life but moves it forward. For years, we’ve been investing and building a network capable of 20 gig speed. By bringing Wi-Fi 7 into the home, we are taking the final step in turning our long-term network investment vision into reality in the home. We’re not just launching a new router—today we’re fulfilling the promise of the next-generation internet we’ve been building since day one.

Welcome to the multi-gig wireless era—unchained, included at no extra cost, and ready for whatever our customers will do next.

Posted by Ishan Patel, Product Manager, GFiber Hardware

When GFiber first brought gigabit speed to Kansas City in 2012, we didn’t just offer a faster internet connection; we established a new benchmark for what you should expect from your internet service provider. 

Today, we’re doing it again. We’re thrilled to announce that Des Moines is officially our first market where multi-gig internet is the standard, and we’re rolling it out to customers at the same prices we’ve always had (in fact, some customers will be paying less per month!). At the same time, we are also leveling up our highest speed  products to Wi-Fi 7, our most powerful Wi-Fi ever. This isn't just about more speed; it’s about continuing to create and add value, not just for the newest customers, but those that have always had GFiber. In fact, many of our existing customers woke up this morning to up to 3x higher speeds for the same price they’ve been paying, without having to do anything (and with just a click of the button on our side).

More speed. Same price.

At GFiber, we take immense pride in knowing our customers love … not like … LOVE their GFiber service. We’re in this relationship for the long haul and we know that to keep love like that going we have to keep investing in our relationship—surprising, delighting, and growing to flex and meet changing needs. So, starting with Des Moines, we’re leveling up our lifestyle products without changing the prices:

• Core 1 Gig becomes Core 3 Gig ($70/month): 3x the symmetrical speed of our original internet and still the same price since 2012.

• Home 3 Gig becomes Home 5 Gig ($100/month): Two more gigs of symmetrical speed plus the GFiber Multi-Gig Wi-Fi 7 Router with our best Wi-Fi ever.

• Edge 8 Gig ($150/month): Multi-gig gets supercharged with the new GFiber Multi-Gig Wi-Fi 7 Router. 

Additionally, the debut of these Home 5 Gig and Edge 8 Gig products come with the new GFiber Multi-Gig Wi-Fi 7 Router included so you can take advantage of the smartest traffic handling, best security, and multi-gig speeds even over wireless throughout your home. This isn’t an add-on; it’s GFiber’s new standard with a 10 Gig port plus three additional multi-gig ports, it’s built to handle more devices simultaneously —  imagine wired speed and quality without the wires.

Building a network for today’s challenges and tomorrow’s opportunities

This next giant step forward is powered by our deployment of advanced 25 Gig PON technology. We’re building our networks in all our cities to be truly future-proof, which allows us to increase speeds for years to come via simple software updates rather than additional construction which can take a long time and be disruptive to residents. This effort, starting here in Des Moines, is the true proving grounds for what a next gen network can do, demonstrating what is possible and empowering our customers to do whatever they need to do online and anything  else their imaginations bring to life.

And it is a challenge for our industry. We can’t rest on our laurels. The internet and its bandwidth demands are growing everyday. Adding value with a product that serves every corner of the home, redefining the customer experience while keeping prices steady, and doing the right thing for customers is the future of internet service. And our job at GFiber is to make sure we’re not just ready for that future, but helping chart that course.

Bringing the future to every neighborhood

Des Moines is a major first step in showcasing what our network is capable of, setting a new industry standard, and being future-ready to upgrade customers with no or minimal work on their part. It’s a big endeavor, and we’ll be learning from this process as we take multi-gig mainstream and upgrade our Des Moines customers. If you are in Des Moines, join us tonight at Flix Brewhouse to learn more (and see Disney’s Up on us!).  We’re kicking off the new age of internet in Des Moines, and we’re excited to keep building what’s next for everyone.

Posted by Melani Griffith, Chief Growth Officer